Competitive Strategy: Techniques for Analyzing Industries and Competitors (Language ‏English)

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

Philip Kotler author of Principles of Marketing Porter's books on competitive strategy are the seminal works in the field.

The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.

Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation.

Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.

Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.